Brems & Co. is a strategic branding consultancy from Odense, Denmark – hometown of master storyteller Hans Christian Andersen.

Founded in 2014 by Martin Brems, former marketing and innovation leader at LEGO and Netcompany, with 150+ commercial strategy and branding projects delivered to date.

What we do

Set strategic direction

We help brands define a clear and purposeful path for growth by aligning business goals with market opportunities. Through in-depth analysis and strategic insights, we ensure brands have a solid foundation to make impactful decisions and stay relevant in a changing world.

Uncover point of differentation

We identify what truly makes a brand unique and transform it into a competitive advantage. By understanding the brand's core strengths and market dynamics, we position it to stand out and connect meaningfully with its audience.

Craft compelling concepts & stories

We bring brands to life through creative concepts and authentic storytelling. By turning strategy into engaging narratives and visual identities, we help brands build emotional connections that inspire trust, loyalty, and action.

Work We're proud of

We don’t do ordinary

FENRIS

Brand strategy and concept incl. naming and slogan for a new high end Nordic bike brand

Visit fenris.dk

Borch Advokater

Brand strategy and concept incl. new visual identity, website and film for ambitious and fast growing law firm.

Visit borch-advokater.dk

CCIT

Brand strategy and concept incl. new visual identity and brand architecture for fast growing it-consultancy

Customers 1st

Brand strategy and concept incl. naming and slogan for leading danish retail management platform (SaaS)

Visit c1st.com

FOMO

Brand strategy and concept incl. new visual identity, website and film for ambitious insurance company

Visit fomo.dk

Umbraco

Brand analysis and strategy for Umbraco's new business concept: "Umbraco Cloud" - with 200% growth within 2 years

Toyota Material Handling Denmark & Spain

Brand analysis and sales strategy incl. materials for high growing business unit: Autonomous Guided Vehicles (AGV)

Waterrower ⏐ NOHRD

Northern European brand analysis, strategy and concept with focus on sustainability incl. slogan

Visit waterrower.dk

Toyota Material Handling Denmark

International case story on racking systems with focus on people rather than technology

Read case

Our dedicated team, supported by talented freelancers, works every day to deliver significant value to our clients through strategic thinking, creative excellence, and strong collaboration.

Central to our approach is our proven Strategic Brand Framework™ - a structured yet adaptable process that ensures strategic clarity, creative alignment, and measurable real-world impact based on hand-ons experience with 150+ projects.

We set the direction

Brand strategy

It's all about Understanding

Customer, Culture & Market Insights
Strategic Goals & Ambitions
Purpose, Vision, Mission & values

We uncover point of differentiation

Brand Concept

It's all about Simplifying

Target Groups
Business Concept
Brand Positioning
Brand Architecture
Brand Story & Key Messaging
Naming & Sub-branding
Slogan & Tagline
Visual Identity & Logo

We craft compelling concepts and stories

Brand Content

It's all about Amplifying

Campaign Concept
Internal & External Launch Plan
Material Development
Content Creation & Planning

Strategic Brand Framework™

Long-term partnership

We’re not a quick fix – we’re in it for the long haul. We invest time, energy, and care to build something that lasts.

Chemistry and shared values

Success depends just as much on shared values and strong chemistry as it does on strategy. That’s why alignment matters.

Co-creation – we’re in the same boat

We see ourselves as facilitators. The best ideas can come from anywhere - including you. We create together, not top-down.

Challenging the status quo

We’re here to push boundaries and challenge conventional thinking. Expect bold questions and the occasional (friendly) provocation.

We don’t do ordinary

We have doubled our overall revenue, and Umbraco Cloud has seen a 200% increase in turnover. My highest recommendations.

Kim Sneum Madsen

CEO, Umbraco

After the first year of working with Brems & Co., we’ve achieved over 60% growth and a significant doubling of the number of licenses sold. My highest recommendations.

Ole K. Neckelman

CCO & Co-founder, TriVision

The collaboration with Brems & Co. on our rebranding has been incredibly good and professional. We achieved 65% growth within 8 months. My strongest recommendations.

Brian Jakobsen

CEO & Partner, Customers 1st

The team at Brems & Co. is highly skilled and has brought great energy to strengthening our brand. A 200% growth over three years says it all. My highest recommendations.

Mikael Nordgren

CEO & Partner, Novataris

"Brems & Co. has shown a unique ability to create innovative strategies and communication concepts, resulting in 25% growth. My highest recommendations."

Frank Max Laursen

CEO, Micro Technic

"Brems & Co. quickly got close to our business, market, and customers – and distilled it into something we are very proud to bring to market."

Ole Folmer

CEO, Mobitel

References

We turn ambitious brands into market leaders with strategies, concepts and stories that move people and society