AI-powered Strategic Consultancy
WE DON'T DO ORDINARY

We help ambitious B2B
brands define where to play and how to win.

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Brems & Co. was founded in 2014 by Martin Brems, with strategic leadership experience from LEGO, Netcompany and Nørgård Mikkelsen.

We help B2B companies make sharper strategic choices, strengthen their market position and turn strategy into growth — combining AI-enhanced analysis, proven methods and human judgement.

We also work as an external strategic advisor and facilitator for leadership teams and boards — facilitating strategy days, leadership workshops and strategic processes.
SOME OF Our CLIENTS
Some of our clients
Umbraco logoBorch Advokater logoCCIT logoHymatik logoWaterrower / NOHRD logoMobitel logoToyota Material Handling logoAutosouce Group logoNyboligE-conomic logoFOMO logoCustomers 1st logoFresenius Kabi logoNovataris logo

Masterclass

Learn how to create a clearer strategic direction, a stronger market position and a value proposition that helps you win the right B2B customers.

29 September 2026, 8.00 - 17.00, Great Northern
Hands-on 1-day workshop in Danish. Work with your own company, get peer sparring with other B2B leaders and be introduced to Strategitrappen® as a strategic framework.
Early Bird: 5.000 DKK / SAVE 3.000 DKK
Odense Robotics: 4.000 DKK / SAVE 4.000 DKK
The Masterclass is developed together with Odense Robotics, but is open to B2B companies in robotics, software and tech. Early Bird ends 14 Sept. Normal price 8.000,- DKK. Prices are excl. VAT.
Claim your spot now 
SELECTED WORK
We don’t do ordinary
FENRIS
Strategy, positioning and concept for a new high-end premium Nordic bike brand — including naming, value proposition and market launch.
Visit fenris.dk
Borch Advokater
Strategy, positioning and identity for an ambitious local law firm in growth.
Visit borch-advokater.dkPlay icon
Watch movie
CCIT
Strategy, positioning and brand architecture for a fast-growing IT consultancy who wants to be European market leader.
Customers 1st
Positioning, naming and value proposition for a leading retail management SaaS platform with 65% growth the first year after launch.
Visit c1st.com
FOMO
Strategic positioning and identity for an ambitious local insurance company
Visit fomo.dkPlay icon
Watch movie
Umbraco
Customer insight and growth strategy for Umbraco Cloud with 200% growth within 2 years
Toyota Material Handling Denmark & Spain
Customer insight and sales strategy for Autonomous Guided Vehicles (AGV)
Waterrower ⏐ NOHRD
Market insight, positioning and concept for sustainable growth in Northern Europe
Visit waterrower.dkPlay icon
Watch testimonial
Toyota Material Handling Denmark
International strategic case story focused on people, value and business impact
Read casePlay icon
Watch movie
Strategitrappen® is Brems & Co.’s strategic process, developed and refined by Martin Brems through more than 150 strategic projects.

Today, it is strengthened by BREMSAI™ — combining AI-powered analysis with proven strategic methods and human judgement.

‍Through strategic advice and facilitation, it helps leadership teams and boards move from complexity to clear strategic choices, stronger positioning and shared direction.

The process creates:

• Strategic clarity – a shared understanding of where to play and how to win
• Real differentiation – a clearer view of what makes the company distinct
• Commercial direction – a practical foundation for decisions and growth
• Leadership alignment – shared priorities, direction and commitment
Brand strategy icon
We set the direction

STRATEGY

It's all about Understanding
  • Customer, Culture & Market Insights
  • Strategic Goals & Ambitions
  • Purpose, Vision, Mission & Values
  • Growth Priorities
  • Strategic Choices
Brand concept icon
We sharpen your position

POSITIONING

It's all about Simplifying
  • Target Groups
  • Market Position
  • Competitive Differentiation
  • Category & Context
  • Positioning Platform
  • Messaging Principles
Brand content icon
We clarify your customer value

VALUE PROPOSITION

It's all about Clarifying
  • Customer Needs & Buying Drivers
  • Value Proposition
  • Commercial Concept
  • Proof Points & Sales Narrative
  • Go-to-Market Priorities
StrategITRAPPEN® 
why us
Long-term partnership
We think beyond the next workshop or project. We invest in the relationship, the context and the decisions that create lasting impact.
Chemistry and shared values
Strong strategy starts with trust. We work best with ambitious people who value openness, honesty and constructive challenge.
External perspective. Strong facilitation.
We bring fresh perspective, structure complex discussions and help leadership teams turn debate into clarity, alignment and decisions.
Challenging the status quo
We question assumptions, challenge conventional thinking and push for sharper choices. Always constructive. Never complacent.
We don’t do ordinary
We have doubled our overall revenue, and Umbraco Cloud has seen a 200% increase in turnover. My highest recommendations.
Kim Sneum Madsen
CEO, Umbraco
After the first year of working with Brems & Co., we’ve achieved over 60% growth and a significant doubling of the number of licenses sold. My highest recommendations.
Ole K. Neckelman
CCO & Co-founder, TriVision
The collaboration with Brems & Co. on our rebranding has been incredibly good and professional. We achieved 65% growth within 8 months. My strongest recommendations.
Brian Jakobsen
CEO & Partner, Customers 1st
The team at Brems & Co. is highly skilled and has brought great energy to strengthening our brand. A 200% growth over three years says it all. My highest recommendations.
Mikael Nordgren
CEO & Partner, Novataris
"Brems & Co. has shown a unique ability to create innovative strategies and communication concepts, resulting in 25% growth. My highest recommendations."
Frank Max Laursen
CEO, Micro Technic
"Martin led a professionally grounded and motivating strategy process that strengthened our commercial efforts. The process created strong engagement across the team and lasting improvements. My strongest recommendations."
Helge Munk
Chairman & Investor, Copenhagen Trackers
References