Strategic Consultancy
WE DON'T DO ORDINARY

We help B2B companies sharpen their direction, market position and value proposition for the next phase of growth.

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Brems & Co. was founded in 2014 by Martin Brems, with marketing leadership experience from LEGO, Netcompany and Nørgård Mikkelsen.

Together with a team of senior specialists, Martin helps B2B companies make clear strategic choices, strengthen their market position and turn strategy into value propositions, brands and concepts.
SOME OF Our CLIENTS
Some of our clients
Umbraco logoBorch Advokater logoCCIT logoHymatik logoWaterrower / NOHRD logoMobitel logoToyota Material Handling logoAutosouce Group logoNyboligE-conomic logoFOMO logoCustomers 1st logoFresenius Kabi logoNovataris logo

Masterclass

Learn how to create a clearer strategic direction, a stronger market position and a value proposition that helps you win the right B2B customers.

29 September 2026, 8.00 - 17.00, Great Northern
Hands-on 1-day workshop in Danish. Work with your own company, get peer sparring with other B2B leaders and be introduced to Strategitrappen® as a strategic framework.
Early Bird: 6.400,- DKK + VAT
Odense Robotics member: 4.000 DKK + VAT
The Masterclass is developed together with Odense Robotics, but is open to B2B companies in robotics, software and tech. Early Bird with 20% discount ends 14 Sept.
Claim your spot now 
SELECTED WORK
We don’t do ordinary
FENRIS
Strategy, positioning and concept for a new high-end premium Nordic bike brand — including naming, value proposition and market launch.
Visit fenris.dk
Borch Advokater
Strategy, positioning and identity for an ambitious local law firm in growth.
Visit borch-advokater.dkPlay icon
Watch movie
CCIT
Strategy, positioning and brand architecture for a fast-growing IT consultancy who wants to be European market leader.
Customers 1st
Positioning, naming and value proposition for a leading retail management SaaS platform with 65% growth the first year after launch.
Visit c1st.com
FOMO
Strategic positioning and identity for an ambitious local insurance company
Visit fomo.dkPlay icon
Watch movie
Umbraco
Customer insight and growth strategy for Umbraco Cloud with 200% growth within 2 years
Toyota Material Handling Denmark & Spain
Customer insight and sales strategy for Autonomous Guided Vehicles (AGV)
Waterrower ⏐ NOHRD
Market insight, positioning and concept for sustainable growth in Northern Europe
Visit waterrower.dkPlay icon
Watch testimonial
Toyota Material Handling Denmark
International strategic case story focused on people, value and business impact
Read casePlay icon
Watch movie
Strategitrappen® is a method developed and refined by Martin Brems through more than 150 strategic projects

It gives leadership teams a clear, structured and practical way to move from insight to strategic direction, stronger positioning and a sharper value proposition.

The process helps companies create:
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• Strategic clarity – a shared understanding of where to play and how to win
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• Real differentiation – a clearer view of what makes the company distinct
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• Commercial direction – a practical foundation for decisions, communication and growth

Strategitrappen® is simple by design and powerful in practice — helping ambitious B2B companies scale with focus, confidence and momentum.
Brand strategy icon
We set the direction

STRATEGY

It's all about Understanding
  • Customer, Culture & Market Insights
  • Strategic Goals & Ambitions
  • Purpose, Vision, Mission & Values
  • Growth Priorities
  • Strategic Choices
Brand concept icon
We sharpen your position

POSITIONING

It's all about Simplifying
  • Target Groups
  • Market Position
  • Competitive Differentiation
  • Category & Context
  • Positioning Platform
  • Messaging Principles
Brand content icon
We clarify your customer value

VALUE PROPOSITION

It's all about Clarifying
  • Customer Needs & Buying Drivers
  • Value Proposition
  • Commercial Concept
  • Proof Points & Sales Narrative
  • Go-to-Market Priorities
StrategITRAPPEN® 
why us
Long-term partnership
We’re not a quick fix – we’re in it for the long haul. We invest time, energy, and care to build something that lasts.
Chemistry and shared values
Success depends just as much on shared values and strong chemistry as it does on strategy. That’s why alignment matters.
Co-creation – we’re in the same boat
We see ourselves as facilitators. The best ideas can come from anywhere - including you. We create together, not top-down.
Challenging the status quo
We’re here to push boundaries and challenge conventional thinking. Expect bold questions and the occasional (friendly) provocation.
We don’t do ordinary
We have doubled our overall revenue, and Umbraco Cloud has seen a 200% increase in turnover. My highest recommendations.
Kim Sneum Madsen
CEO, Umbraco
After the first year of working with Brems & Co., we’ve achieved over 60% growth and a significant doubling of the number of licenses sold. My highest recommendations.
Ole K. Neckelman
CCO & Co-founder, TriVision
The collaboration with Brems & Co. on our rebranding has been incredibly good and professional. We achieved 65% growth within 8 months. My strongest recommendations.
Brian Jakobsen
CEO & Partner, Customers 1st
The team at Brems & Co. is highly skilled and has brought great energy to strengthening our brand. A 200% growth over three years says it all. My highest recommendations.
Mikael Nordgren
CEO & Partner, Novataris
"Brems & Co. has shown a unique ability to create innovative strategies and communication concepts, resulting in 25% growth. My highest recommendations."
Frank Max Laursen
CEO, Micro Technic
"Brems & Co. quickly got close to our business, market, and customers – and distilled it into something we are very proud to bring to market."
Ole Folmer
CEO, Mobitel
References