Former Lego marketer has gained momentum with new type of agency
Martin Brems, 40 years old, former contact manager at Nørgård Mikkelsen advertising agency and Senior Marketing Manager in LEGO’s innovation department, has gotten off to a good start with his own strategy and innovation agency: Brems & Co.
Martin Brems, 40 years old, former contact manager at Nørgård Mikkelsen advertising agency and Senior Marketing Manager in LEGO’s innovation department, has got off to a good start with his own strategy and innovation agency: Brems & Co.
Since May 1, he has been able to write 12 customers on the customer list. Most recently Micro Matic, where he will help Micro Matic with partly a larger European customer analysis, but also with how Micro Matic can create closer strategic collaboration opportunities with its customers on the product and marketing side.
“Martin has the somewhat unusual combination of being able to think analytically and strategically but at the same time being able to think in new business models and all the way to concrete campaign launches. It is completely unique, and we look forward to the collaboration”, says Mads Asbild, marketing manager at Micro Matic.
Among other things, Martin has has been marketing manager for the two fast-growing IT companies, Netcompany and ALSO Actebis (Børsen Gazelle) and has worked for one of the largest advertising agencies in Denmark.
For 3 years he developed new LEGO concepts and products in the heart of LEGO’s innovation department “Future Lab”, before he became commercially responsible for LEGO’s biggest product launch in 2013: Legends of Chima.
It was time to try life as an independent: “My vision with Brems & Co. is to help companies create growth through radical rethinking of their entire “go to market” strategy, including radical rethinking of new concepts, business models and brand experiences. ”
“And I have apparently found a gray area between the traditional analysis/consulting industry and the advertising industry, which is about getting really close to the customer’s business, products and customers, but at the same time being able to think commercially and in specific launches and campaigns. There are not many who can combine that today”.
The customer list includes customers such as: Micro Matic, FynBus, Brandts kunstmuseum, VisitNordjylland, Odense Municipality, Hoppekids, Kerteminde Municipality, MOEF, Odense Vinterrevy, Zjopper and Welltech.
Read more...
New business models require a new marketing approach
Even though we are truly tired of talking about the Corona Virus and what it has caused – and causes – for our lives, we must admit that the world has changed almost overnight.…
Welcome to Toyota Material Handling as a new customer at Brems og Co.
Toyota Material Handling is number 1 in the world within forklifts. We have the pleasure of having to help with customer insight and initiatives for increased conversion and sales…
The 5-year plan is dead – what now?
You can’t develop your strategy as you usually do in 2021 - and Covid-19 is (unfortunately) a good example of why. Here are 5 suggestions of what you can do instead.
Brems & Co. gets full marks in customer survey
We have a Net Promoter Score of 100. Our customers gave us 4.9 out of 5 in output and project management and Martin Brems received personal and professional praise.
Sustainability has to be the core of COVID-19 recovery
Temperature swings, irresponsible production and economic downturn. Sustainability has been on the agenda for years, but things have changed during the pandemic. Even though novel…
Sustainable marketing strategy for world-famous fitness brand
Most people who have seen the American Netflix series House Of Cards are also familiar with the beautiful handmade wooden rowing machine WaterRower from the company of the same…
Welcome to Megatrade as a new customer at Brems & Co.
For more than 40 years, Megatrade has offered individual customer-specific solutions and services to e.g. hinges and fittings, based on their customers' business. Brems & Co.…
Sports stars and directors throw themselves in the sand at beach volley
Olympic gold winner, bank director, and business owner. These are some of the titles of the members of a networking group that meets early in the morning to play beach volley.…
Brands need to be more human
If one good thing has come from the COVID-19 crisis, it would be that it has given us time and peace to reflect on what it means to be human and part of a family.
