The Strategy Method©

Organizational Insights

Consumer & Market Insights

Organizational Insights

What strengths and challenges does your company have? How strong is your culture – and do you as a leader or management have the organization with you? We uncover your company through qualitative interviews with management, employees and relevant stakeholders in order to find opportunities and potentials for the future.

Consumer & Market Insights

We uncover the market through interviews with customers, competitors and suppliers. Our methods are most often qualitative through personal interviews, co-creation workshops, focus groups and observation of behavior – we combine with quantitative analyses as needed.

Vision, Mission and Values

Brand Positioning

Vision, Mission & Values

In order for everyone in your company to work in the same direction, it is important to have a common understanding of what you want to achieve, and how you want to do it. Through workshops and collaboration, we develop a vision, mission and a set of values for your brand that define the purpose of your company and contribute to greater enthusiasm and motivation amongst your employees.

Brand Positioning

What position in the market are you going to own, what would you like to be known for and where do you do it best? Through workshops, we define a strong brand positioning that will play a part in making your brand unique in the market, and ensure that customers will choose your products and services over your competitors.

Concept Development

Business Model Canvas

Concept Development

We help you develop innovative concepts that make you stand out from the crowd. Our approach is based on Design Thinking, which focuses on getting really close to your customers’ needs.

Business Model Canvas

Do you have the right business model – now and in the future? We use customer and market insights to challenge and develop your company’s business model and ensure that you hit the market with the greatest possible effect.

Value Proposition Design

Brand Names & Slogans

Value Proposition Design

Your Value Proposition is a promise of the value your brand can deliver – it is the primary reason why a customer should buy from you. We define and build your brand’s Value Propositions based on 3 unique value-arguments, which can be used on your website, in films and for presentations. Additionally, they form the slogan for your brand.

Brand Names & Slogans

You should not sound like the other brands – you should stand out and be unique in the market. Based on your vision, mission and unique Value Propositions, we develop a name and a slogan that reflects your business and what it stands for, so no one will doubt who you are.

Strategy sessions

Workshops

Does your company need an innovative, strategic and creative input? Martin Brems organizes workshops, where he inspires you on how you can rethink and simplify your business concepts and branding so that your brand becomes stronger in the market. The workshop is based on The Strategy Method but can also be adapted to your needs.

Masterclasses

Strategic branding expert Martin Brems frequently organizes Masterclasses, where you get tangible tools and methods for rethinking and simplifying your business concepts and branding. Martin Brems has previously been part of the management of LEGO’s innovation department Future Lab. Sign up for our newsletter at the bottom of the website to stay updated on the dates for our next Masterclass.

Keynotes

How do you create strong business concepts and brands in 2021? Based on the latest trends in concept development and branding as well as a myriad of exciting cases, Martin Brems informs you on how to innovate and simplify your business concepts and branding in order to be stronger in the market. The lecture can be adapted as needed.

Facilitation

Martin Brems facilitates larger and smaller events such as management seminars and kick-off events that ensure that you reach your common goals for the seminar or event in both an inspiring and structured way.

Strategic sparring

Martin Brems has many years of experience in advising managers on strategy and branding. Are you a manager, and do you need to be challenged and inspired on how to innovate and simplify your business concepts and branding? Then contact us and book a 1.5-hour session with Martin Brems.

Are you management, and do you need to be challenged and inspired on how to rethink your business concepts and strengthen your brand in the market? Martin Brems often participates in management seminars and meetings as an inspirer where he will challenge you and come up with ideas on how you can move forward.

Does your board need a member with competence in innovative and strategic branding? Martin Brems has experience from a large number of companies and organizations as chairman and board member of both executive boards and advisory boards.

The Strategy Method

What strengths and challenges does your company have? How strong is your culture – and do you as a leader or management have the organization with you? We uncover your company through qualitative interviews with management, employees and relevant stakeholders to look at opportunities and potentials for the future.

We uncover the market through interviews of customers, competitors and suppliers. Our methods are most often qualitative through personal interviews, co-creation workshops, focus groups and observation of behavior – we combine with quantitative analyzes as needed.

In order for everyone in the company to work in the same direction, it is important to have a common understanding of what you want to achieve, and how you want to do it. Through workshops, we together develop a vision, mission and a set of values for your brand, which defines the purpose of your company and which contributes to a greater enthusiasm and motivation among your employees.

What position in the market should you own, what would you like to be known for and where do you do it best? Through workshops, we define a strong brand positioning that should make your brand unique in the market and ensure that customers choose your products and services over the competitors.

We help you develop innovative concepts that make you stand out from the crowd. Our approach is based on Design Thinking.

Is your business model today the right one – now and in the future? We use customer and market insights to challenge and develop your company’s business model and ensure that you hit the market with the greatest possible effect.

A value proposition is a promise of value to be delivered – it’s the primary reason a customer should buy from you. We define and build your value propositions based on 3-4 unique areas, which can be used on your website, films and for presentations, and which together constitute the brands slogan.

You do not have to sound like the others – you have to stand out and be unique in the market. Based on your vision, mission and unique Value Propositions, we develop a name and a slogan that reflects your business and what it stands for, so no one is in doubt about who you are.

Strategic sessions

Does your company need an innovative, strategic and creative input? Martin Brems organizes workshops, where he inspires you on how you can rethink and simplify your business concepts and branding, so that your brand become stronger in the market. The workshop is based on The Branding Method, which is based on 100+ branding projects – but the workshop can be adapted to your needs.

Strategic branding expert Martin Brems frequently organizes Masterclasses, where you, based on the challenges of your company and brand, get concrete tools and methods to rethink and simplify your business concepts and branding. Martin Brems has previously been part of the management of LEGO’s innovation department Future Lab. Sign up for our newsletter at the bottom of the website and stay updated with the dates for our next Masterclass.

How to create strong business concepts and brands in 2021? Based on the latest trends in concept development and branding as well as a sea of exciting cases, Martin Brems makes you wiser on how you can innovate and simplify your business concepts and branding, so you are stronger in the market. The lecture can be adapted as needed.

Strategic sparring

Do you sit as a leader and need to be challenged and inspired on how to innovate and simplify your business concepts and branding? Martin Brems has many years of experience in advising managers 1-on-1 in strategy and branding. You can book a 1.5 hour session with Martin Brems – either physically or online.

Do you sit as a management and need to be challenged and inspired on how to rethink your business concepts and strengthen your brand in the market? Martin Brems often participates in management seminars and meetings as an inspirer, where he challenges and comes up with ideas for how brands can move forward.

Do you need an innovative and strategic branding competence on your board? Martin Brems has experience – both from executive boards and advisory boards – from a large number of companies and organizations both as chairman and board member.

Should we help you build a strong brand? Call Martin at +4560257572

Send your request

Should we help you build a strong brand? Call Martin at +4560257572

Contact us